Post COVID Marketing Strategies.
To all of the small or local businesses out there – we know you are struggling right now, and that’s why we have created this marketing strategies to follow after the COVID-19 quarantine measures have been lifted. As a top web design company in kerala we, as a community, support local businesses during this difficult time.
What to do after the COVID-19 Quarantine Policies are Lifted
Update your website/ads for your reopening and new hours immediately!
When organizations begin resuming customers will check your organization site and profiles to check whether you’re open yet and what hours they can visit you. Ensure that you have refreshed your site, online media accounts, google my business, and other platforms accordingly.
Track your investments
You’ve probably endured a shot from the diminished or nil business exchanges during the isolate. Put forth sure that your showcasing attempts are productive! Here are a couple of assets you can use to screen your online presence.
- Google Analytics: This is a free asset for any organization with a site. This administration can give you important experiences on who your clients are, the means by which they have discovered your site, and how they use it.
- Social Media Analytics: Facebook, Pinterest, Twitter, Youtube, Instagram, and Linkedin all have investigation revealing (in view of your profile type) where you can follow the advancement of your online profile. In the event that you are putting resources into web-based media advertising, you ought to screen these stages to see which stage/content plays out the best and at what days and times so you can upgrade your commitment.
- Every time you send out an email take a look at the campaign data. How many people opened this email? How many clicked through? How do these numbers compare to previous campaigns sent out? If you have an unnaturally high unsubscribe rate or low click through rate, you should consider re-valuating your messaging and content so that it is more valuable to the receiver.
- Side note:for anyone using email marketing, it is important that you are cleaning your data often. Make sure your contacts are valid and active. If you are using a Customer Relationship Management System (CRM) that does not communicate with your email platform, make sure to add your unsubscribes to a Do Not Send list in your CRM.
Sell Online Do you sell products that you could list online for purchase? An effective way to reach new audiences that you couldn’t before is to set up an e-commerce site. Two popular e-commerce website platforms that we recommend include WordPress and Magento.
Keep an eye on your reviews! A staggering 72% of customers won’t take action until they have read a company’s reviews. Monitor your business’ reviews on Google, Yelp, Facebook, and other places customers might be reporting on their experience. Address reviews promptly and with class. Responding to a negative review shows that you are progressive, and care about getting to the bottom of a problem if one exists at your establishment.
Invest in PPC. After the quarantining is over, we will have a flood of people looking to get out and about. Have your location ads on to take advantage of the traveling consumer.
Keep moving forward. We know this has been a tough start to the year. We hope these tips can help your business thrive. Keep yourself educated when it comes to new best practices and trends in the industry.